inDrive

BFS® partnered with inDrive to launch their employer branding journey via new careers website. Even though company is large and growing, inDrive’s careers page did not communicate enough details about their philosophy, values, or team culture. That’s why se set out to change that, and help position inDrive as a desirable employer.

inDrive recently underwent a rebrand, so they already had extensive visual design guides. The greatest design challenge was determining where we had creative freedom. Narrative, interactivity, and branding application stood out as opportunities to create more emotional experience, as opposed to relying strictly on a design language optimised to present the application or its benefits.