Copy

iStudio, Degordian, Bornfight, BFS... there’s been a few names. but the legacy of the crazy bastards who shaped our culture & traumatized us into perfectionism has stayed the same. say hello if you see them, we miss them.

studio originates from the early days of Bornfight’s creative unit. it’s a small group of people specialized in web production → a bunch of coal shovelers that keep the sites on fire.

this work can be a rollercoaster but it’s what gets us going. we sure did crazier things in life for compliments & money. this one is the most fun.

  • defensive creatives
  • bossy pm's
  • grumpy devs
  • defensive creatives
  • bossy pm's
  • grumpy devs

delivering from A to www

we begin by asking dumb questions & end with awards. but it takes a few skills in between to get there.

    a set of visual guidelines that show how to present your brand to the world.

    pretty much self explanatory. sometimes, the logo just needs some facelifting. other times, it's done from scratch. the latter takes a lot of research, but it's much more exciting for everyone. all in all, it depends on what you need, really.

    a combination of moodboards & early drafts that help set the tone for the design. this is where you get samples of our design ideas, give us your thoughts & help us fine tune the style you're chasing.

    design's job is to solve problems & look good while doing so. user experience is the flow of navigating the site, how easy it is to understand & what if feels like to browse. user interface is all about the way information is displayed, the visual elements & assets.

    shapes & images moving in all sorts of ways. something we do with our expert buddies for more advanced projects. there's usually a prototype you get before deciding on going through with the whole thing. kinda like with art direction.

    it can be icons, characters or just abstract shapes as a part of design.

    including creative fe & JS fe. basically, all of our development is done in-house by some seriously talented nutballs who will make your web smoother than butter. feel free to give them a hard time about any & all details.

    a management system that makes content available via API. this means you can handle your content in one place & distribute it on any website, mobile and/or web app.

    sounds easy but maintaining an organized wordpress system requires a skill or two. devs will help you with the logic structure & build setups that half of us here don't even understand.

    yep, we do ecommerce. wooCommerce is more often used for complex webshops that require a lot of customization but this really depends on your needs & preferences.

    if this is the weapon of choice for your ecommerce project, we've got your back. there's a few shopify experts among us. they're total weirdos, but good people.

    goes without saying but it's an important service to point out. devs have a very systematic protocol for detecting the inevitable bugs & quirks so that everyone can sleep easier.

    helps you determine priorities. should there be more product features or testimonials? culture videos or open position pages? separate pages for your Careers & About? this is where we make a clear vision for the project & set the table for the fun part.

    to know what your users want to see, you need to know who they are. as obvious as it may sound, most of the time, things go amiss when sites don't respect the user. this helps us keep content to the point.

    "we can do that ourselves." maybe, but here's the thing - design evolves & changes quickly so you have to align the copy in real time to make it work. that takes a lot of attention. so think of it as saving time.

    all the microcopy, buttons & delighters. essential for a website to communicate well & best left to someone experienced. clients like to do the copy themselves & while that works sometimes, there are finer details such as button CTA's or shopping flows that require the experience of a specialist.

    a presentation with emotional & visual branding guidelines. emotional branding is all about what your brand should sound like - this makes creating new content much easier because you know the dos and don'ts. visual branding shows you what you can and can't do with the logo, brand colors, photos, etc. helps keeping things clean.

    not to be confused with art direction. for sites that require a bit more storytelling, we come up with different perspectives on how to present them. a website about coffee can show the steps needed to roast a coffee been or it can show people taking a break at work, sipping coffee. depends on what's more important to say. we help you make that decision.

    going through existing content helps us get ideas for improvements. design trends evolve & performance requirements change. making sure your content gets the spotlight needs a good prep work so that's what auditing is for.

    • brand identity

      a set of visual guidelines that show how to present your brand to the world.

    • logo design

      pretty much self explanatory. sometimes, the logo just needs some facelifting. other times, it's done from scratch. the latter takes a lot of research, but it's much more exciting for everyone. all in all, it depends on what you need, really.

    • art direction

      a combination of moodboards & early drafts that help set the tone for the design. this is where you get samples of our design ideas, give us your thoughts & help us fine tune the style you're chasing.

    • ux/ui

      design's job is to solve problems & look good while doing so. user experience is the flow of navigating the site, how easy it is to understand & what if feels like to browse. user interface is all about the way information is displayed, the visual elements & assets.

    • motion

      shapes & images moving in all sorts of ways. something we do with our expert buddies for more advanced projects. there's usually a prototype you get before deciding on going through with the whole thing. kinda like with art direction.

    • illustration

      it can be icons, characters or just abstract shapes as a part of design.

    • front-end dev

      including creative fe & JS fe. basically, all of our development is done in-house by some seriously talented nutballs who will make your web smoother than butter. feel free to give them a hard time about any & all details.

    • headless CMS

      a management system that makes content available via API. this means you can handle your content in one place & distribute it on any website, mobile and/or web app.

    • wordpres dev

      sounds easy but maintaining an organized wordpress system requires a skill or two. devs will help you with the logic structure & build setups that half of us here don't even understand.

    • woocommerce dev

      yep, we do ecommerce. wooCommerce is more often used for complex webshops that require a lot of customization but this really depends on your needs & preferences.

    • shopify Dev

      if this is the weapon of choice for your ecommerce project, we've got your back. there's a few shopify experts among us. they're total weirdos, but good people.

    • QA

      goes without saying but it's an important service to point out. devs have a very systematic protocol for detecting the inevitable bugs & quirks so that everyone can sleep easier.

    • information architecture

      helps you determine priorities. should there be more product features or testimonials? culture videos or open position pages? separate pages for your Careers & About? this is where we make a clear vision for the project & set the table for the fun part.

    • user research

      to know what your users want to see, you need to know who they are. as obvious as it may sound, most of the time, things go amiss when sites don't respect the user. this helps us keep content to the point.

    • copywriting

      "we can do that ourselves." maybe, but here's the thing - design evolves & changes quickly so you have to align the copy in real time to make it work. that takes a lot of attention. so think of it as saving time.

    • ux writing

      all the microcopy, buttons & delighters. essential for a website to communicate well & best left to someone experienced. clients like to do the copy themselves & while that works sometimes, there are finer details such as button CTA's or shopping flows that require the experience of a specialist.

    • brand strategy

      a presentation with emotional & visual branding guidelines. emotional branding is all about what your brand should sound like - this makes creating new content much easier because you know the dos and don'ts. visual branding shows you what you can and can't do with the logo, brand colors, photos, etc. helps keeping things clean.

    • creative direction

      not to be confused with art direction. for sites that require a bit more storytelling, we come up with different perspectives on how to present them. a website about coffee can show the steps needed to roast a coffee been or it can show people taking a break at work, sipping coffee. depends on what's more important to say. we help you make that decision.

    • content audit

      going through existing content helps us get ideas for improvements. design trends evolve & performance requirements change. making sure your content gets the spotlight needs a good prep work so that's what auditing is for.

grabbing attentionat every chance

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Mercury Processing

  • Awwwards Honorable Mention

alwayscooking upnew ideas

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BFS is a small crew with lots of experience in experimenting together. with some great results behind us & a lot of determination, our purpose is to make webs worth talking about. this is how we do it.

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