Uplift

Uplift already featured a lot of great content, but the original site didn’t do the best job of guiding users or making that value clear. The main goal was to reorganize and highlight content tailored to entrepreneurs. This included practical benefits, easier access to content, and a reason to keep coming back.

Uplift needed a refresh that felt clear, and focused. Instead of chasing trends, we leaned into a straightforward layout, strong typography, and a clear content structure. The goal was to make the site content easy to read, without design getting in the way.